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About us

ABOUT loomkraft

Handlooms & Ikat

The word "Handloom" derives its meaning from the process of operation of a country wooden structure called "loom by hand" and with the sole aid of manpower. Handloom weaving is an important part of many cultures and communities around the world, and is often passed down from generation to generation. It is a sustainable and eco-friendly way to produce fabrics, as it does not require the use of large amounts of energy or chemicals. Handloom fabrics are also often considered to be more durable and of higher quality than mass-produced fabrics. Handloom fabrics are prized for their high quality and uniqueness, and they are often used in high-end fashion and home decor products. 

Even today, despite the fact that our cloth markets are flooded with heaps of fabrics, both printed and woven synthetic ones in eye-catching designs and bewitching colours which often stole perennial attraction to the young and ageing girls and women, still it is the handloom which in the ultimate analysis provides answer to the aspirations and desires of our women folk for the simple reason that the machine has not yet been devised by man which can out do the handloom in production of butis, tie-ups and other designs which come naturally in weaving together with the zari work in the borders and in the bodice of the saree. Hence the importance of the handloom in this atomic age. In modern times, handlooms have continued to play an important role in India's textile industry, although they have faced challenges due to the increasing dominance of mass-produced, machine-made fabrics. But, there has been a renewed interest in handloom fabrics and traditional textile production techniques, and many people are seeking out handloom products for their unique designs and cultural significance.

The handloom process is slower than industrial textile production methods, but it allows for more intricate and complex designs, as well as the use of unique and natural materials. Handloom textiles are often prized for their quality and craftsmanship, and they are often used in traditional and cultural garments and home furnishings. Handloom production is a major industry in many parts India, and it supports the livelihoods of many artisans and small-scale producers.

No wonder, The fame of the Indian handloom cloth has spread like a delightful perfume to the four corners of the world.
On account of double reeds, proper sizing and lower speed of weaving, handloom cloth is usually stronger than similar mill-made or power loom cloth. What is more, every piece of handloom cloth is unique and different from the other since bits of yarn made into warp are woven inch by inch with skilled strokes from the hand of the artisan. Every bit of handloom cloth symbolises a job done painstakingly by the traditional craftsman for the sheer love of it. It is not a stock reprint with prosaic mundane checks or stripes or dots or flowers on cloth because it is not mass produced. Every inch of cloth woven by hand brings back memories of artifacts of the by-gone generations. Furthermore, in view of the vast numbers of families involved in hand-weaving in our country, every piece of handloom cloth sold goes a long way to provide a square meal to a weaver - somewhere!.

Beginning of Pochampally Silk Saree Manufacturing

The history of Pochampally silk saree manufacturing dates back to 1970, when village headmen in Pochampally decided to incorporate silk weaving into their traditional cotton weaving in order to improve their livelihood. In an effort to learn the art of silk weaving, they sent two young weavers to Bangalore. This marked the beginning of a revolutionary era in the Pochampally handloom industry.

The decision to enter into new realms of weaving, specifically silk, was a turning point in the history of Pochampally Ikat. Today, the industry is a major source of income for above 30,000 families and is second only to agriculture in the region. loomkraft is dedicated to providing top-notch service, product innovation and affordability for customers

Pochampally ikat is made using a resist dyeing technique, in which the threads are tie-dyed before they are woven into fabric. This process creates intricate, geometric patterns and allows for a wide range of colors to be used. The fabric is typically made from cotton or silk and is known for its durability and softness.  Today, Pochampally ikat is recognized as a Geographical Indication (GI) product, which means it is protected by intellectual property laws and can only be produced in the Pochampally region.

At loomkraft, we are proud to be pioneers in bringing the beauty and craftsmanship of Pochampally silk and ikkat fabrics to the world online.  We had the foresight to see brighter horizons earlier around 2001 or so, but it wasn't until 2006 that we were able to launch our online platform officially.   As a family business with roots dating back to the early days of the Pochampally silk industry, we have a deep understanding and appreciation for the art and tradition of these handwoven creations. We are dedicated to working directly with skilled weavers to bring you authentic, high-quality products that are made with care and attention to detail. When you shop with us, you can be confident that you are supporting traditional craftsmanship and contributing to the sustainability of these time-honored techniques. We are committed to offering you a wide selection of beautiful and unique Pochampally products and providing excellent customer service every step of the way. Thank you for choosing Pochampally.com as your source for the finest Pochampally silks and ikkats. Further we will keep improving our artisanal portfolio collaborating with skilled artisans from all regions of india

Going forward, we are committed to elevating the customer's experience by providing them with in-depth information about the artisans, their techniques and the inspiration behind each product. We believe that by highlighting the hard work and dedication of skilled artisans from all regions of India, customers will fully grasp the genuine value and beauty of handcrafted items.

Guidelines leading our mission & purpose

As we carry the esteemed name and brand of "POCHAMPALLY", we are reminded of the following guidelines that guide our mission and purpose:

  • ☸ We will conduct our business with the understanding that loomkraft is a responsible and socially conscious business, putting emphasis on sustainable practices.
  • ☸ We will never compromise our integrity for the sake of profit and will always operate in an honest, transparent and ethical manner.
  • ☸ We will strive to meet the needs of our customers in a timely and professional manner.
  • ☸ We will focus on accountability.

By adhering to these standards in our business practices, we aim to maintain a reputation for excellence and build long-lasting relationships with our valued customers. We understand that operating an e-commerce business involves more than just creating a website.

At loomkraft, we are dedicated to providing you with an exceptional shopping experience. From browsing our collection of unique and handcrafted products, to receiving your order at your doorstep, we strive to exceed your expectations at every step. Thank you for choosing to shop with us and we look forward to serving you soon.


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