Pochampally is a small town located in Telangana, India, that is renowned for its traditional handloom sarees. Pochampally saree received Intellectual Property Rights Protection or Geographical Indication (GI) status in 2005. These sarees feature unique geometric designs that are created using a special tie-dye technique, known as "Ikat" which is unique to Pochampally. The Pochampally sarees are known for their high-quality craftsmanship, traditional designs and vibrant colors.
The Pochampally sarees have been granted the "Geographical Indication" (GI) tag by the Government of India. This is a special tag that is given to products that are unique to a specific geographical region and are known for their quality, craftsmanship and reputation. The GI tag helps to protect the intellectual property rights of the traditional artisans and weavers of Pochampally and also helps to promote and preserve the traditional handloom industry in the region.
This is a big deal for the artisans of Pochampally and the industry as it enables them to protect their traditional designs and techniques, and gain recognition for their unique and high-quality products. it also helps to promote their work and attract more customers. This is a way to ensure that the Pochampally sarees continue to be appreciated, valued and recognized all over the world.
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