Pochampally - Place of Bhoodhan movement and Handlooms

Posted by   Sridhar Kadaveru
Bhoodan Movement

Pochampally is a small village situated in the district of Nalgonda in the state of Telengana, India. The village is around 45 KM from Hyderabad, capital city of Telengana. It is near to the famous Ramoji Film city. Pochampally is surrounded by hills and lush green fields. Pochampally is the place where threads and colours find their way into the hands of skillful weavers and meander into the market as beautiful sarees and dress materials. Pochampally is a typical weaving village.


18th April 1951 was an historic day of the very genesis of the Bhoodan movement. Vinoba Bhave visited Pochampally mandal in Nalgonda district. Vinayak Narahari Bhave was known as Vinoba Bhave who was an advocate for nonviolence and human rights and is well known for his Bhoodan Movement to help the landless farmers. The organizers had arranged Vinoba's stay at Pochampally, a small village with about 700 families, in which two-third were landless. Pochampally villagers gave Vinoba a warm welcome. Seeing the plight of landless villagers, Vinoba inquired whether anything is possible to do, if it is not possible to get land from the government. Vedre Ramchandra Reddy, the local landlord got up and said that he is ready to donate 250 acres. This incident neither planned nor imagined was the very genesis of the Bhoodan movement and it made Vinoba realize that there is some potentiality in solving the land problem of India. This movement later on developed into a village gift or Gramdan movement. As such the huge, massive and magnificent movement called Bhoodan Movement was born at this village Pochampally, the village was renamed to Bhoodan Pochampally.


Markandeswar temple: In Pochampally there is a famous temple named Markandeswar Temple which is dedicated to Lord Shiva in the form in which Lord Shiva has blessed Markandeya and saved him from Yama the Lord of Death. The temple is situated near the market.

Handlooms (Handloom Industry in Pochampally)

Pochampally has traditional looms, whose design is more than a century-old. Basking under the glory on par with the weavers of other places, Pochampally weave is popularly known as tie and dye weave. The uniqueness lies in the transfer of design and colouring onto warp and weft threads first and then weaves them together. The fabric is usually cotton, silk and sico - a mix of silk and cotton. Increasingly, the colours themselves are from natural sources and their blends. The consumer-weaver interactions provide inputs for new designs. The weavers from the older and new generation have shown resilience and adapted themselves to the changing tastes of the consumers.

Training in Handloom weaving

Chenetha Gurukulam (School for training in handloom weaving) has been started with the spirit of introducing & handing over the ancient art to the world. With experienced Gurus here popularly known as Master Weavers, the Gurukulam teaches the entire process of Weaving since from its inception to Ready to wear condition. The Gurukulam comprises different programs with multiple course durations.

Dyeing (Process of yarn dyeing in Bhoodan Pochampally)

In Pochampally dyeing is done with tie and dies technique, in which the warp, weft or both are tie-dyed before weaving to create designs on the finished fabric. Great care must be taken in tying resist areas with water repellent material such as bicycle inner tubes cut into strips. The precision of the wrapping determines the clarity of the design. After wrapping, the warp threads are dyed. When finished and unwrapped, the areas under the ties have stayed the original colour. Numerous colours can be added after additional wrappings. Designs generally are worked out on graph paper. Since designs are already incorporated in the threads, great care is to be taken while putting the warp on the loom. Keeping all the threads in position is necessary for the design to work. The natural movement during weaving gives designs a feathered edge which characterizes this technique.


Pochampally handlooms are well known for the durability of the colours used in the yarn. The mixture of colour gives the durability. The count used in weaving gives the softness and hardness of the fabric. Count means the number of threads used in the length and breadth for weaving known as warp and weft respectively. Each and every thread of the Pochampally saree is hand woven. In Pochampally frame looms are used for weaving. Here each weaver works from home with all the family members helping in different processes. May be, the grandmother will be winding bobbins, while the wife is marking out the design on warp threads and the husband is weaving on a loom in the main living area. Their life revolves around weaving.

Decline of Handloom Industry

Once famous Pochampally Handloom products are now becoming extinct due to the low wages prevailing in the industry. Previously Pochampally was full of talented weavers who used to do magic in the looms to produce the best handloom products. Now you can see very small number of weavers is actually in the profession. It is very much required to preserve and support handloom industry. The new generation has to be initiated into this industry, for which the working environment and the returns are to be improved. There must be a targeted campaign in the internet to make the world know the specialty of the Pochampally handlooms. The artisan's creativity has to be exhibited to the world and thus Pochampally handloom brand can survive. The beauty and comfort of the handloom textiles are to be experienced. The unique designs and the art of weaving make Pochampally handlooms to stand out in the textile market. People who love handlooms can visit the village of Pochampally and experience the making of the fabric and then purchase their favourite designed textiles directly from the weavers.


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Hi. Your article is so convincing that I cannot stop myself to say something about this. It’s really nice to see the best information about Pochampally Ikat sarees. Thanks for your efforts and work.

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I m from delhi and want to buy sarees for resale. I will be visiting Pochampally on 17.04.2018. How I can meet the right weaver or right shop to buy in bulk.
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Hi! Some intense information on the blog. Lovely to read through. Can you provide Chenetha Gurukulam training in handloom weaving contact number? I tried very much on the same no luck yet. Regards, Neha
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A nice informative blog on the Pochampally silk sarees. The weaving process and the design patterns all are elaborated nicely
Dear Sridhar,

Recieved the ordered saree in time. The quality is very good. The blouse piece was perfect matching.

My faith in Pochampally has increased tremendously.

Thank you.
This indeed is a great post on handloom products. OghaIndia is another place where you can get amazing handloom products including saris, stoles, home products. Check us out at http://www.oghaindia.com
Very NIce Article on Pochampally weavers..
Hi, I am from Mumbai wanted to buy Pochampally saree for my wife as Diwali gift. Searched on web and found your web sight. I could almost see 120 sarees. If you visit any shope one could probably see 25 sarees and it takes long time. You can easily select what you like and buy. The saree I selected was shipped next day and I received within 3 days. Excellant quality, material and very good service. Thank you
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