About Us
HISTORY
The genesis of the decision to enter into new realms of weaving(silk), can be attributed to a new era, in the history of POCHAMPALLY IKAT. This was the beginning of a revolutionary era in the Pochampally handloom industry, which led to the eventual dominance of the Indian tie&die patola Industry. Its merchandise is a handicraft on which about a thirty thousand families depend on traditionally. The industry is second only to agriculture.
Pochampally products are handcrafted to perfection by skilled artisans who are endowed with critical skills in intricate designs, having decades of experience behind them in their respective fields. In certain cases these masterpieces can take upto one hundred and twenty days to take final shape, to the satisfaction of our craftsmen.
Pochampally.com is organised to provide a clear and synergistic focus to do business, ensuring top-notch service, product innovation, and affordability for our customers. Rooted in the rich handloom traditions of Telangana, we are a proud part of the weaving community of Bhoodan Pochampally.
With customer service roots going back to 1975, we are the pioneers in bringing our heritage products online, serving a global community since 2001. We continue to bring authentic Ikat products directly from the source to customers who value craftsmanship, tradition, and trust.
HANDLOOMS & IKAT
The word "Handloom" derives its meaning from the process of operation of a country wooden structure called "loom" by hand and with the sole aid of manpower.
Even today, despite the fact that our cloth markets are flooded with heaps of fabrics, both printed and woven synthetic ones in eye-catching designs and bewitching colours which often stole perennial attraction to the young and ageing girls and women, still it is the handloom which in the ultimate analysis provides answer to the aspirations and desires of our women folk for the simple reason that the machine has not yet been devised by man which can out do the handloom in production of butis, tie-ups and other designs which come naturally in weaving together with the zari work in the borders and in the bodice of the saree. Hence the importance of the handloom in this atomic age.
"The fame of Indian handloom cloth has spread like a delightful perfume to the four corners of the world."
This enduring legacy is rooted in unmatched quality; because of double reeds, proper sizing, and a deliberate, lower weaving speed, handloom cloth is naturally stronger and more durable than its mill-made counterparts. Beyond its strength lies its soul. Handloom is never a mass-produced, predictable reprint of mundane checks or dots. Instead, it is woven inch by inch with the skilled, painstaking strokes of a traditional craftsman who creates out of a sheer love for the art.
Every unique piece carries the memories and artifacts of bygone generations. Furthermore, because hand-weaving sustains countless families across our country, every purchase goes a long way toward providing a livelihood and a square meal for a weaver’s household. When you choose handloom, you choose authenticity, heritage, and human impact.
The Legacy of Pochampally Ikat: India’s First Handloom GI Tag
In 2004, Pochampally Ikat made history by becoming the very first handloom product in India to be granted a Geographical Indication (GI) tag. Globally celebrated for its complex "Double Ikat" technique—where both warp and weft threads are meticulously tie-dyed with mathematical precision before hitting the loom—Pochampally Ikat is a true masterpiece of woven geometry. This landmark GI protection was established to safeguard our community's centuries-old heritage from cheap imitations and powerloom counterfeits. For our customers, this official tag is a legal guarantee of authenticity, ensuring that every piece purchased from Pochampally.com is a genuine treasure originating straight from the hands of the Bhoodan Pochampally master weavers.
Pochampally ikat is known for its resist-dyed yarns, prepared before weaving to create its signature geometry and colour movement. The result is a textile tradition admired for precision, richness, and a visual depth that is difficult to reproduce by machine.
Why Handloom Matters
In an age of mass production, handloom remains distinct for its texture, individuality, and character. No handcrafted textile feels entirely identical to another, and that natural variation is part of what gives each piece its authenticity.
Our Journey
Our journey is closely tied to the growth of silk weaving in Pochampally. Over the decades, we have continued to work with authentic woven products while serving customers who appreciate honest presentation, handloom quality, and personal attention.
We realise e-commerce involves more than simply putting up a web page or purchasing products from us over the Internet.
QUALITY
Quality comes from the commitment, experience, attention to detail, and innovation. Our aim is to provide nothing less than the highest quality for our customers. It is a value in which we believe, and indeed one which we choose to survive with.
SERVICE
Honest & Clear. Its that simple here. As a business we can provide a very personal service. Without compromising integrity, we will maintain sufficient flexibility to allow us first to listen, then adapt to, and meet, the specific needs of our customers. We have a long term business horizon, and believe in sure and steady growth by building personal relationships based on integrity, trust and recommendation.
PRICING
Till now, you as a customer had to pay a lot of overheads, viz. profit margins (of wholesaler, retailer chain), stocking expenses etc., It was all inefficient and at the end of it your buying price definitely got inflated. Moreover, the price you paid was never helping the all important weaver of the product. Now at pochampally.com, you can "Buy direct from the weavers.". at the right price, with confidence.
Our Commitment
We would like every customer to appreciate not only the product they are buying, but also the craftsmanship behind it. This commitment to keeping handloom heritage relevant, respected, and accessible was deeply strengthened in 2001 when Mr. Sreedhar Kadaveru pioneered the transition of traditional handloom Ikat into the digital space, establishing an online gateway directly from the weaving community to the world. Today, through every authentic saree, dupatta, and textile we offer, we proudly build upon that innovative foundation to ensure our craft thrives in the modern era.